CULTURE FIRST
HipHop100 was created to represent Hip-Hop culture through clothing, visuals and creative projects. The products are one part of a wider brand built around the culture surrounding the music and the people who represent it.
HIPHOP100
REP THE CULTURE
HipHop100 was made for the culture by the culture. Made as a sub-brand of RAF By Design, Our tagline is simple "Rep The Culture" from emcees to taggers to everyone who loves and participates in the culture of Hip-Hop. We put that ethos in everything we do, from clothing to events. Check out our clothing sections and all the other work we have going on.
MORE THAN CLOTHING
Campaigns, photoshoots, events, cyphers, behind-the-scenes footage and other original media allow HipHop100 to represent the wider lifestyle and creative side of Hip-Hop rather than operating only as a clothing store.
EXPLORE THE RANGES
GALLERY
Select a HipHop100 collection below to open that photo archive.
ADVERTS & PROMOS
Summer Launch 2022 Promo
HipHop100 #KeepIt100 Advert
4 Elements Advert (Full Version)
HipHop100 Official Commercial
MEDIA
Explore the HipHop100 media archive including photoshoot diaries, behind-the-scenes footage and original cypher sessions.
ALSO FEATURED IN THE RAF SHOWCASE
Selected HipHop100 campaigns and media also appear in the wider RAF By Design Showcase alongside music, production, design and other projects.
VISIT RAF SHOWCASE →